Santa Serena Studios

Concept study

Federico Cina

Minimal luxury fashion storefront concept — centered wordmark, spare chrome, and editorial photography as the primary brand plane.

Type
Concept study
Year
2026
Disciplines
Digital Experiences, Design & Identity
Studio role
Digital design / concept study

Store password: cina

Federico Cina concept storefront with centered wordmark over runway video.

Brief

Translate a runway-led fashion house into a spare e-commerce shell where media carries the brand and UI stays nearly invisible.

Creative response

Shopify demo of editorial commerce — brand story, collection pages, and new arrivals. Use store password cina to enter. Not a commissioned client claim.

Credits

Design
Trey May

Next project

Flo State

Styling

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