Concept study
Maison Margiela — Fade to Black
Social media concept study for Maison Margiela — a Spring Summer 2027 “Fade to Black” campaign that puts craftsmanship and heritage ahead of status and fame.
- Type
- Concept study
- Year
- 2026
- Disciplines
- Design & Identity, Digital Experiences
- Studio role
- Concept, copy, social design, and motion
Brief
Develop a social-first campaign rooted in Margiela’s ethos of absence and concealment: fade to black so craftsmanship, not celebrity, carries the story.
Creative response
Concept study for ADBR205 (Fall 2026). Deck covers research, initial concept, copy, and social mockups; a companion motion piece closes the case. Tagline: Fade to Black — what’s made in the dark comes to light.
