Santa Serena Studios

Commissioned

Vektor

Creative direction for Vektor — a moody, oceanic streetwear brand built around precision, rebellion, and minimalism.

Client
Vektor
Year
2024
Disciplines
Creative Direction, Design & Identity
Studio role
Creative direction & brand identity

Brief

Define Vektor as underground-facing streetwear with a high-end finish: dreary blues and greys, stone-wash texture, and a clear emotional narrative tied to water.

Creative response

Full brand presentation covering positioning, concept and theme, aesthetic notes, logo, visual style, photography direction, social strategy, and launch timeline — delivered under Electroheart.

Vektor × Electroheart title slide — Creative Directions.
Vektor presentation contents — Q&A through photography.
Vektor contents continued — social media through conclusion.
Vektor Q&A — precision, rebellion, and minimalism.
Vektor concept and theme — water as emotion and mood.
Vektor aesthetic notes — oceanic blues, greys, stone wash, and color palette.
Vektor logo direction and wordmark studies.
Vektor visual style — nautical, stone-washed, oversized silhouettes.
Vektor photography suggestions — ocean scenes, ropes, dark art direction.
Vektor social media and Stories guidance with Instagram mockups.
Vektor signature motifs — sailor aesthetic and repeated design cues.
Vektor timeline — conceptualization through public relations.

Credits

Creative Direction
Trey May
Studio
Electroheart

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