Santa Serena Studios

Self-initiated

West Palm Reverie

A sun-washed fashion story where an imagined West Palm Beach dream is interrupted by Blood & Tears, a wearable monument to grief.

Type
Self-initiated
Year
2026
Disciplines
Creative Direction, Photography, Design & Identity
Studio role
Creative director, stylist, designer, photographer
Jade Freeman wearing white tailoring and the Blood and Tears brooch among palms.

Brief

Stage Savannah as a stand-in for an imagined West Palm Beach — cream tailoring, palms, polished gold — then interrupt the dream with a handcrafted grief object.

Creative response

White tailoring and sculptural gold set the reverie; the Blood & Tears eye brooch (red iris, pearl lashes, beaded tears) turns the portrait quietly haunted. Model: Jade Freeman.

Blood and Tears eye brooch framed by palm leaves.
Jade Freeman in white tailoring against a pale brick wall.
Close view of the Blood and Tears brooch on a white blazer.
Profile portrait with sculptural gold jewelry and white tailoring.
Close profile portrait emphasizing sculptural gold ear jewelry.
Jade Freeman wearing Blood and Tears in a Savannah garden.

Credits

Creative Director / Stylist / Designer / Photographer
Trey May
Model
Jade Freeman

Next project

Grailed

Digital Experiences · Design & Identity

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