Self-initiated
Heart of Steel
Alternative jewelry and streetwear brand identity and storefront concept — underground fashion with a metallic, high-contrast digital presence.
- Type
- Self-initiated
- Year
- 2026
- Disciplines
- Design & Identity, Creative Direction, Digital Experiences
- Studio role
- Brand direction, digital design
Store password: trey
Brief
Give Trey May jewelry and streetwear a sharp digital storefront voice: chrome wordmark, industrial CTA language, and editorial hero framing.
Creative response
Concept storefront at trey-may-jewelry-and-streetwear.myshopify.com. Use store password trey to enter the demo.