Concept study

Kelela — New Avatar

Album campaign landing concept for new avatar — teal/black palette, serif title, and thermal portrait treatment over a night cityscape.

Store password: kelela

Brief

Stage a pre-order / stream landing page that feels premium and futuristic without inventing release logistics as facts.

Shopify concept study of campaign layout and typography — not a claimed artist commission. Use store password kelela to enter the demo.

Design & Identity · Digital Experiences