Santa Serena Studios

Commissioned

Orun

Creative direction and brand identity for Orun — Afrofuturist fashion rooted in unity, geometry, and vibrant color.

Client
Orun
Year
2024
Disciplines
Creative Direction, Design & Identity
Studio role
Creative direction & brand identity

Brief

Build a brand world for Orun that stays contemporary while centering African culture — logo, theme, photography, casting, and social presence.

Creative response

Brand book covering mood, logo system, photography direction, model preferences, campaign ideas, Instagram strategy, and a six-phase launch timeline — delivered under Electroheart.

Orun creative direction title slide for Electroheart.
Orun mood board — Afrofuturist collage and color palette.
Orun logo system — Astro Futuristic wordmark and variations.
Orun photography direction — avant-garde, unity, poses, white background.
Orun model preferences — casting for Afrofuturist campaigns.
Orun theme — unity and finding your tribe.
Orun Instagram strategy with phone mockups for orunclothing.
Orun project timeline — conceptualization through public relations.
Orun further ideas — campaign, geometry, and color.
Orun closing — vibrant, unapologetic, Black.

Credits

Creative Direction
Trey May
Studio
Electroheart

Next project

Vektor

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